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The vision

Other tools hand you a builder. Purple Build hands you your business, connected.

Your business already holds the answers, scattered across every system it runs on. Purple Build is the one place they come together, with the footfall no other builder starts with, and the place the tools you need get built.

Connect my systems first
Illustration of Purple Build

The story

Why we made Purple Build

The tools should come from the business, not the queue.

Every multi-site business runs on a stack of systems: something for sales, something for bookings, something for staff, something for marketing, and the network that knows who walked through the door. Each one answers its own questions well. The questions that matter cross all of them.

Today, answering one of those questions means an export, a spreadsheet and somebody's afternoon. Building a tool to answer it every week means a project, a budget and a place in a development queue. Most of those tools never get built, and the decisions they would have informed get made on instinct.

Purple Build ends that. Connect your systems and your Purple data. Describe the dashboard, app, agent or workflow you need, and Purple Build creates it. Run the business from there. We run Purple this way ourselves.

What Purple Build stands on

The principles behind Purple Build

  • One place, every source

    Your business systems and your Purple data, connected once and used by everything you build.

  • Describe it, then use it

    The people who run the business say what they need in plain English, and Purple Build creates it.

  • Nothing hidden

    Every agent and workflow shows what it did, when and on which data.

  • Guardrails first

    Production systems stay protected and permissions are respected, by design rather than as an afterthought.

Built by Purple

Built by a team that already runs data at scale, every day

Purple handles WiFi and guest data across 80,000+ venues in 90 countries and 500 million logins a year, for brands such as McDonald's, JPMorgan, Whitbread, Premier Inn, SoFi Stadium, Pizza Express and Stonegate. Purple Build stands on that experience, and we run our own business this way.

80,000+
venues on Purple, in 90 countries
500 million
logins across the Purple network a year
2 million
people onboarded every day
1,000+
connectors

Purple runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet.

FAQ

The questions operators ask first

When can I use Purple Build?

Early access goes to the waitlist first. Join now and you are at the front of the queue, ahead of everyone else, and the systems you name are connected first. If your problem will not wait, talk to the Purple team now and we will start with your systems.

Do I need Purple WiFi to use Purple Build?

No, but it makes Purple Build stronger. Purple WiFi data is a first-class source in Purple Build: footfall, visits and dwell time plug straight in next to your tills and bookings. It is the one source that tells you who walked through the door, and no general-purpose builder starts with it. Use your own data, ours, or both.

What does Purple Build cost?

Purple Build runs on the same credits as Purple Engage, so one balance covers both, and there is a free tier to start on. You do not need any other Purple product to use it. Waitlist members get early access first.

Run your whole business from one place

Name your systems, tell us your first build, and they are connected first when early access opens. Or talk it through with the Purple team today.

Talk it through with the Purple team
  1. Join the waitlistLeave your details and you are first in for early access.
  2. Tell us what to connectTell us which systems you want to connect and what you would build first, and we connect yours first.
  3. Get early access firstWaitlist members get early access before anyone else, with a free tier to start on.

Early access

Get your systems connected first

Two questions: which systems you run, and what you would build first. That is all it takes.